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Mountain Designs relaunches online

Australian adventure brand Mountain Designs has officially relaunched, with a new e-commerce website sporting the brand’s full range.

Spotlight Group chief executive of leisure brands Chris Lude said the business was committed to maintaining its 45 year heritage.

“We are dedicated to ensuring the iconic Mountain Designs brand remains Australian owned, operated and designed,” Lude said.

The relaunched brand also offers a renewed range, with the business having redeveloped 14 of its best sellers, as well as newly designed apparel and gear.

“Adventure is in the Mountain Designs DNA, and the new range will continue to provide quality, technical, multi-functional gear that people know and love,” Lude said.

Acquired in early 2018 by Spotlight Retail Group for an undisclosed sum, Mountain Designs confirmed it would offer a selection of goods, including thermals, apparel and equipment, within the Spotlight-owned Anaconda chain.

Prior to being acquired by Spotlight Retail Group, Mountain Designs had been shuttering its bricks-and-mortar locations to focus on a purely online model to create a more sustainable platform for the business moving forward.

During this period, the brand’s website was also closed to facilitate this shift, remaining offline until earlier this week.

Spotlight Retail Group has recently indicated a larger push into the New Zealand market amid a larger revamp of its brands, with craft retail chain Spotlight to open a Christchurch flagship later in the year.

It remains to be seen if this initiative extends to Anaconda or Mountain Designs – both of which operate solely in Australia.

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