‘Meals reimagined’: Marley Spoon unveils new branding

My Nguyen

3rd Feb 2026

Marley Spoon has launched a new campaign, ‘Meals, reimagined for real life’, to support its repositioning from a dinner-focused service to a complete meal solution platform.

Developed in partnership with agencies TBWA Spain and Koto, the company says the repositioning includes a refreshed visual identity and follows a period of product expansion aimed at covering more parts of the day. 

“Seeing this launch in Australia is exciting, as it helps us to continue to raise awareness for Marley Spoon in a way that feels relevant, modern and true to our customers’ real lives,” said Cristina Correia, VP brand at Marley Spoon.

Customers now have access to cook-from-scratch recipes, ready-to-heat meals, and additional market items. 

“What started as a dinner-focused meal kit has grown into a platform that reflects how people live and eat today. This rebrand and the campaign bringing our new customer experience to life, marking an exciting moment for Marley Spoon globally and particularly in Australia,” said Rolf Weber, CEO Australia.

“It signals who we are now and where we are headed, continuing to deliver the quality, choice and convenience our customers expect, while empowering Aussies to eat well and live better, all day, every day,” said Weber.

The updated product lineup includes several new options for different household sizes:

• One-person plan: A subscription launched in late 2025 that combines microwaveable ready meals with traditional recipes to cook from scratch.

• Three-person plan: A new option currently being introduced to the Australian market.

• Full-day coverage: The platform has moved beyond evening meals to include ready-to-heat options and pantry staples.

According to the company, the rebrand and new visual identity are designed to match how people actually eat today, focusing on flexibility and convenience across various meal occasions rather than just scheduled dinners.