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Marketing

Did McDonald’s open an eBay store with no stock?

To celebrate the launch of all day breakfast at McDonald’s, the fast food chain teamed up with Australian designer Emma McDonald to sell a range of breakfast-inspired sleepwear via eBay last week.

All proceeds from the ‘brekkiewear’ sale went go to Ronald McDonald House Charities.

The went sale went live at 2pm Friday March 4, with a limited product offering of 300 pieces ranging in price from $30 to $50.

However, logging on at 2:03pm visitors were unable to view any stock or any indication the product had sold out. ebay maccas

Internet Retailing was concerned something may have gone awry for the eBay rookies, however it turns out the product proved widely popular, selling out in just two minutes, according to a spokesperson for McDonald’s. Currently there are no plans to restock the eBay store, however anyone wanting to buy hash brown and McMuffin-patterned sleepwear is advised to keep and eye on Macca’s social media channels.

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