Mango launches online in New Zealand and 11 other markets
Fashion group Mango is expanding its international footprint as it launched an online store in 12 new markets – including New Zealand.
The other new markets are Angola, Belize, Brunei, Equatorial Guinea, Gabon, Gambia, Honduras, Laos, Mongolia, Papua New Guinea and Togo.
The expansion take the Spanish apparel brand’s online reach into more than 120 markets globally and incorporating 25 languages.
“Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets,” said Elena Carasso, online and consumer director at Mango.
“Since the creation of our online channel, our aim has always been to reach the whole world in order to be closer to our customers.”
Last financial year, Mango’s online business revenue totalled €1 billion (A$1.6 billion), accounting for 33 per cent of the group’s revenue.
Meanwhile, Mango has appointed Marlies Hersbach as executive director of e-commerce, effective September 2.
Hersbach’s appointment is in line with the company’s 2024-2026 strategic plan, which targets to more than $6.4 billion in revenue by 2026.
Prior to the new role, Hersbach served as the international retail director for France and West Europe at Mango.
Hersbach also previously served as CEO at Kiabi Russia and co-CEO at Kiabi Belgium.
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