Lovevery launches stage-based early childhood subscription service
Global early childhood company Lovevery has made its Australian debut, launching its stage-based toy subscription program online.
Launched in 2017, the company’s “stage-based play essentials” – or Play Kits – support kids with early learning and provide parents with multi-channel content.
The company says the Play Kits are developed from years of play studies, prototype testing and consulting with child development experts to make them simple and relevant for parents.
According to research by Capterra, the toy and baby segment market is expected to boom to $2 billion this year and Lovevery hopes to capitalise on it.
Jessica Rolph, co-founder and CEO of Lovevery, said the company’s long-term vision has been to support families around the world through its early learning program.
“Lovevery has developed an approach rooted in decades of well-established child development science that we believe will strongly resonate with Australian families.”
Roderick Morris, Lovevery’s co-founder and president, said the company’s business model offers convenience to parents.
The startup currently operates in 32 markets worldwide, has 320,000 active subscribers and shipped more than 30 million playthings since launch.
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