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Lindt unveils collaboration with Edible Blooms

Lindt has partnered with online gift bouquet business Edible Blooms to provide a new experience for Mums this Mother’s Day – an edible bouquet of Lindt chocolates.

The Swiss chocolatier has been a supplier to Edible Blooms for 14 years, according to the online business’ co-founder Kelly Jamieson, who told Inside FMCGthe two companies were excited to see Mum’s around Australia appreciated and loved this weekend.

“When we pitched the innovative concept of creating customer designed bouquets in [Lindt] stores, they launched it nationally for Mother’s Day 2019,” Jamieson told Inside FMCG.

“In a nutshell, the Mother’s Day launch concept allows customers of any Lindt Chocolate Shop to select their Mum’s favourite Lindor flavours (pistachio, strawberries and cream, dark…) and the Lindt retail team will create their very own bouquet in-store.”

According to Jamieson, the two businesses are already discussing further collaborative opportunities to bring together Lindt’s products and Edible Blooms personalised offering.

The Lindt bouquets are available for $45 in-store, and also available through Edible Bloom’s website for delivery nationwide for $55.

Lindt Edible Blooms

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