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Lazada appoints new group CEO

Alibaba’s Southeast Asian e-commerce arm, Lazada, has named James Dong as its new group CEO as the region’s Shopee-dominated competition steps up. 

In his new role, Dong wil oversee Lazada’s expansion plan into Euroupe. The 42-year-old CEO will succeed Chun Li, who will continue serve as adviser to the group’s chairman Jiang Fan and member of Lazada’s board of directors. 

Formerly with McKinsey & Co, Dong was head of globalisation strategy and corporate development role at Alibaba Group before joining Lazada as CEO of Lazada Thailand and Vietnam in 2018. 

He has subsequently handed up the leadership of Vietnam unit to Kaya Qin, who has been chief operating officer of Lazada Vietnam since 2018, while remaining in his role as CEO of Thailand.

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