Kogan wins award, launches cheapest LED TV
Melbourne, AUSTRALIA, 22nd September 2010
Kogan has been awarded the 2010 Australian Retail Innovator of the Year, and at the same time has launched what they claim to be the cheapest LED TV’s in Australia.
The Australian Retailer’s Association held their annual ARA awards at the Sydney Convention & Exhibition Centre yesterday, and invited Kogan.
Retailers that competed for the honour included the likes of David Jones, JB Hi-Fi, KMart and Dymocks,
Kogan also today expanded its LED TV range, now starting from 19″ all the way up to 55″.
The new TVs, ranging from 19″ to 26″ all pause, rewind and record live TV through a built-in USB port, and play photos and videos from a USB flash disk or external hard drive. The 19″, 22″ and 24″ LED TVs can also run off 12V input in a car, boat or caravan.
Ruslan Kogan said the new TVs prove that Kogan’s price war against the big name brands is a win for consumers.
“The Kogan brand has been growing tremendously in recognition and sales. This allows us to manufacture and sell TVs at even better value for Australians wanting the latest technology.
“While everyone gets excited about the huge LED TVs, more and more Australians are buying them in the smaller sizes.
“These are the sizes customers are buying en masse to have high definition content available everywhere. They’re popping up in bathrooms, bedrooms, kitchens, cars, boats and caravans.
“It’s pretty clear Australians can only get the best deals online. Just yesterday Kogan beat a room full of big name bricks and mortar retailers to be named The Australian Retailer’s Association 2010 Retail Innovator of the Year.
“Gerry Harvey thinks scribbling some pretend numbers on a piece of paper means he’s won the price war? Think again,” Kogan said.
The cheapest 22″ LED TV listed at HarveyNorman.com.au is $649. The Kogan 22″ with more features is only $339.
LED TVs at LCD prices are available from today at www.kogan.com.au.