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Melbourne, AUSTRALIA, 29th September 2010Kogan today began selling Australia’s best value home appliances for smart shoppers exclusively at

Having conquered the online consumer electronics market, Kogan is now making a range of automatic espresso coffee machines, convection microwaves and bagless vacuum cleaners available direct to the Australian public.

The move places Kogan in direct competition with bricks and mortar retailers like Harvey Norman and Domayne in a wider variety of industries. The new products compete directly with brands like Dyson, Panasonic, Sharp, Delonghi, and Breville.

Ruslan Kogan said the new products show that the Kogan brand can threaten big name brands in many industries.

“The Kogan brand has become synonymous with the best value consumer electronics in Australia. The tremendous online shopping experience we offer has resulted in many awards and accolades, but most importantly over 100,000 happy shoppers.

“The Kogan team have been working very hard to bring out this exciting new range of products. After having taken on the big name brands in the electronics and gadget markets, we’re now throwing down the gauntlet to home appliance retailers and manufacturers.

“We constantly have customers telling us they have a few Kogan products and love them, but wish we would take on the big name brands in home appliances and other industries that have been ripping them off.

“We’re here to smash the status quo and we’ve done just that today.

“We’re selling these high end multi-cyclonic vacuum cleaners, convection microwaves and automatic espresso coffee machines at a fraction of the cost of big name brands,” Kogan said.

The Kogan home appliances range with market leading features and price is available today exclusively at

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