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E-commerce bolsters portfolio with insurance offering has partnered with The Hollard Insurance Company to bring a range of insurance offerings to market under the Kogan Insurance brand in 2017.

The partnership is for an initial period of three years. Kogan Insurance will offer home, contents, landlord, car and travel insurance to start, with a focus on value for money.

The underwriting of the insurance will be provided by Hollard, and will earn commissions on sales of all insurance policies. encompasses an eclectic array of verticals, from its core of electronics and household items, to mobile plans, travel deals and most recently NBN offerings.

The thing that holds it all together is a focus on price, with value for money driving each of these products.

David Shafer, executive director of, described the partnership as another opportunity to delight the company’s large and growing customer base with an offering used by almost every Aussie household.

“The Kogan community continues to grow, with one in every six Australians subscribing to our offers. We’re excited about bringing great value insurance offerings to our loyal members. We will continue to look for opportunities to deliver more value to our customers in our existing portfolio of businesses, and in new businesses,” he said. recently released an upbeat trading update with better than expected cashflow numbers after its first full year of trading on the ASX.

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