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Innovation adds buy now, pay later option at checkout has become the latest online retailer to offer customers a buy now, pay later option at checkout, announcing last week that it has joined the Zip platform.

More than one million active customers will have access to the zipPay digital wallet at checkout, allowing shoppers a limit of up to $1,000 and the ability to pay flexibly, over time for their purchases, interest-free.

“We are excited to partner with Zip to offer our customers more options and flexibility. Zip is an Aussie FinTech pioneer. We chose Zip because we believe it will deliver an additional fair, transparent and convenient payment option for our customers,” said founder and CEO Ruslan Kogan. has over 70,000 products available to consumers and also operates in a number of other fast growing verticals, including Kogan Travel, Kogan Mobile and Kogan Insurance.

Its core product range includes TVs, computers, mobile phones, home and garden, appliances and fashion, which Zip says are particularly well-suited to a buy now, pay later payment option.

“This is a very significant transaction for the Zip business. is synonymous with e-commerce in Australia and this partnership represents an important validation for Zip as we continue our mission to offer fair and transparent payment options to the Australian consumer, wherever and whenever they choose to shop,” Zip co-founder and CEO Larry Diamond said.

“Both and Zip are strong advocates of consumer well-being and harness the power of technology to give consumers a better deal.”

Zip said in a statement that the pipeline of merchants joining its platform is at record levels, with significant numbers of SMEs and large enterprise retailers at contract stage.

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