Jurlique invests in digital platform to grow overseas
Jurlique has a new website and digital strategy that it says will help drive global growth.
The platform taps into customer data to deliver more personalised product and content recommendations, and enables the brand to offer personalised samples and gifts, VIP offers, gift-wrapping and speedy check-out.
It also delivers a consistent and intuitive user experience no matter where the customer is located, an important part of Jurlique’s international growth ambitions.
“Our customers are at the centre of everything we do and it’s imperative that they enjoy the same level of personalised service no matter the touchpoint, region, channel or device that they’re using to engage with Jurlique,” Fiona Moylan, global director of digital, data and e-commerce at Jurlique, said.
The platform was implemented with the help of digital commerce consultancy Tryzens.
“This was a big and often daunting project, so we needed a partner that had a deep understanding of our business and what we needed to achieve,” Moylan said.
Conveying the heritage of the Jurlique brand was another goal of the new platform, and the brand’s story and values are prominently featured on the site.