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Jigsaw business challenge


Business Challenge

With shoppers venturing online at an increasing rate, Jigsaw recognised an opportunity to enhance their website to create an online boutique complete with ecommerce functionality.

Providing customers with the ability to make online purchases from the Jigsaw boutique was imperative in meeting the demands of Jigsaw’s web-savvy audience.

The challenge was to create a fresh new design and an intuitive shopping experience that reflected the unmistakable Jigsaw design appeal.  The ability for Jigsaw marketing staff to efficiently manage online content including product information was also imperative.

Providing customers with the ability to make purchases online would improve brand loyalty and awareness and help drive traffic in-store.


With extensive experience in ecommerce solutions and continuing the strong relationship already forged with Jigsaw, BlueArc was selected to design and develop their vision for an inspiring online boutique.

BlueArc implemented a custom ecommerce solution based on the IgnitionSuite Web CMS platform. The solution provides the Jigsaw team with complete control over site content and the ability to quickly and easily showcase new season and sale items.

The online boutique features a clean user interface and simple navigation to encourage customers to explore the Jigsaw brand and product collections. The online boutique incorporates a seasonal ‘look book’ which features a range of outfits styled from the Jigsaw collection to provide shoppers with inspiration to get creative.

The online boutique encapsulates the Jigsaw brand with its classic styling, accessibility and concise checkout process, mimicking the elegance of the in-store experience.


The online boutique provides Jigsaw with a new revenue stream that is easy to maintain and serves the needs of customers. Since the launch of the online boutique Jigsaw is exceeding their ambitious online sales targets. Other success metrics include:

  • Increase in visits by 110.39%
  • Increase in average time spent on site by 50.96%.
  • Increase in pages viewed by 134.63%
  • Increase in returning visits by 163.45%
  • Decrease in bounce rate by 13%

To the delight of new and existing Jigsaw customers, the online boutique provides a stylish and seamless online shopping experience.


“Providing customers with the ability to make online purchases from the Jigsaw boutique was an important business initiative. We were determined to provide an online shopping experience that was a faithful reflection of the brands’ essence, incorporating the style and service Jigsaw customers expect. The feedback so far has been overwhelmingly positive. The boutique represents one of our strongest growth channels and a significant contribution to our earnings.”

“We are delighted with the launch of the online boutique for Jigsaw. BlueArc continues to be a trusted digital partner that understands our business. They help us stay ahead of the curve when it comes to online innovation with an offering, culture and capabilities that support our growth initiatives. We’re pleased to be working with BlueArc to continue the momentum of our remarkable heritage within the Australian fashion landscape.”

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