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E-commerce to open HQ in Australia this month

Chinese ecommerce giant will open its first Australian office later this month and intends to open warehouses locally as it looks to sign partnerships with some of Australia’s largest brands, The Australian Financial Review has reported.

According to the AFR, who interviewed’s head of international operations Winston Cheng, will open its Australian headquarters in Melbourne on February 27.

The AFR reports that will start with a small local staff that will look to sign deals with small to medium Australian companies, similarly to how competitor Alibaba has operated here since launching its own Melbourne HQ last year.

We will definitely need to have warehouse centres going forward once we increase our trade activities for shipment to China. There will be additional investment as part of this,” Cheng told the AFR.

Cheng also said also sees an opportunity to enable Chinese companies to sell products to Australians, saying that there are a growing number of strong brands in China that would appeal to the local market, the AFR reported.

“There is a lot of economic activity already between the two countries. Having people on the ground to deepen that relationship is important and I think it shows the market potential between the two,” Cheng told the AFR.

JD.Com is a sponsor of Inside Retail Live, an event Internet Retailing’s parent company, Octomedia, is hosting later this month in Melbourne.

Winston Cheng will be speaking at the event, you can read about it here.

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