Tiger Mist implements omnichannel strategy
Online fashion brand, Tiger Mist, opened its first bricks and mortar store in the redeveloped Eastland Shopping Centre last week, following the rollout of concessions within Myer stores late last year.
Designed to be a shopping destination, to create an experiential store where bricks and mortar meets online shopping.
Designed as a shopping destination where bricks and mortar meets online, the store including iPads for customers to shop online and visit social media pages including Instagram, Facebook and Snapchat and a handy iPhone charging station.
The 10-year-old brand targets 16 to 28 year-old women through active social media engagement, on trend designs and accessible price points.
Once predominately an online retailer, Tiger Mist is now actively pursuing an omnichannel growth strategy and plans to expand its physical retail footprint further.
“We wanted to create an online experience in a physical space, and we feel like our brand is perfect for a concept like this. Giving some of our local customers the ability to touch and feel our product instore will add a physical element to their regular online shopping experience with us,” said Stevie Pallister, Tiger Mist co-founder and chief operating officer.
“We are really excited about the future direction of our business and expanding both domestically and internationally,” Pallister said.
“We have a loyal customer base in Australia as well as overseas, particularly in the US and have managed to build a strong following across all social media channels and we feel this is attributed to the close personal connection our customers have with us and that we have with them. We invest a huge amount of time and effort into our social media channels, particularly Instagram and Snapchat, because we want our TM girl to know everything that’s going on with us at any time.”
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