Improve OnSite search for greater returns

Mark Freidin

22nd Oct 2012

Hirmer (Hirmer.de) is Germany’s leading men’s apparel superstore located in Munich. Hirmer had set itself the goal of improving the quality of the search and the response time on their web site to minimize the continued loss of customers while increasing the overall conversion rates.

The simple solution was to approach Celebros and to employ their conversion technologies with an emphasis on semantic site-search , powered by 250 Natural Language Processing algorithms, while providing their visitors the fastest most accurate results in the industry and allowing potential customers to find products they want using their own unique language and search terms.

“We are extremely pleased with the conversion technologies by Celebros and the improved quality and performance from our site search. The Celebros team worked seamlessly for a timely implementation of the entire conversion solution”, said Michael Hobelsberger the E-Commerce Manager of Hirmer Eckerle Service KG

After launching the ConversionPro V8, Hirmer’s “no results found” pages dropped from a dangerous 35% to a mere 3% or less, while the accuracy of search results, the response speed, and the functionality of the AutoComplete contributed in boosting conversion rates by 800%.