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HP’s X-Hub flagship store combines online and offline customer experience

HP has opened an Experience Hub (X-Hub) in Kuala Lumpur, Malaysia, integrating a flagship HP store with an O2O platform to create a seamless experience  across six South East Asian countries.

The flagship physical store in Malaysia connects with 82 online stores spread across Malaysia, Indonesia, Philippines and Singapore, with e-stores in Thailand and Vietnam to follow in March.

With this innovation, customers now have access to live HP advisors, a team of experts on the X-Hub, real-time video calls and chat functions in their local languages along with provisions to join live streams via HP virtual showrooms.

HP X-Hub Image: Supplied

David Tan, head of channels and supplies, Greater Asia, HP welcomes smart technology choices in today’s hybrid world of work and play. “We are on a mission to serve the customer segment with the HP Experience Hub evolving the modern omnichannel commerce journey to be hyper-personal and seamless across all channels.”

The store is created in partnership with Tech Retailer, Thunder Match Technology Sdn Bhd while the online store is supported by regional online partner, Shopee.

Eric Chan, sales & marketing director, Thunder Match said: “The flagship HP retail store in Malaysia is a great example of our combined HP-Thunder Match commerce expertise in creating a truly immersive experience to meet the changing physical and digital needs of modern retail.”

HP X-Hub Image: Supplied

The physical flagship store is located on level four of the Pavilion Bukit Jalil in Kuala Lumpur, Malaysia.

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