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Haydenshapes unveils new fashion offering, online

Surfboard label Haydenshapes has expanded its fashion offering by launching a ready-to-wear 35-piece capsule collection titled Acetone.

Founded by Australian surfer-turned-designer Hayden Cox, the new range features men’s pieces like jersey staples, adaptable outerwear and technical men’s swimwear leaning into Haydenshapes’s core designs and approach.

The debut collection also features upcycled buttons from surfboard waste, custom leash plugs and contemporary silhouettes. Fabrics used in this collection include Japanese cotton twill, peached nylon, French terry and organic cotton jersey.

“As a surfboard manufacturer at heart our connection to surfing starts at a studio level and I wanted season one to really reflect those unique DNA attributes as we introduced this new category for the brand,” said Cox.

The new collection is now available exclusively from and

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