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Google’s Digital Garage demystifies technology in Manchester

Google has opened a Digital Garage in Manchester, designed by London-headquartered creative agency Dalziel & Pow and experiential agency WRG. It’s the third such space the global technology company has opened in the UK, following outlets in Sheffield and Birmingham.

The Digital Garages have been created as part of an initiative announced by Google last November to help 100,000 people in the UK find a job or grow in their career by offering free digital skills in more than 200 towns and cities.

The services offered are for everyone, from people who don’t have confidence with digital skills, to professionals wishing to enhance their careers with more advanced skills such as online marketing or even coding. Most importantly, every service offered is free, and aims to unlock digital potential of all attendees, opening up a world of possibilities.

Dalziel & Pow was tasked with creating a welcoming environment that echoes Google’s inclusive message. Accordingly, the Google Digital Garage centres on a human level of service that’s all about face-to-face interaction.

More than 40 hours of training are available in the store-space, from getting online for the first time, through to learning how to code, and how to how to grow a business using social media. Most courses take place in the auditorium that seats around 40 people.

The environment is fully flexible and adaptable for different locations and store sizes. The modular framework features vibrant pegboard panels that create spaces to accommodate any combination of one-on-one conversations and small workshops. Transparent sliding screens replace traditional physical barriers and create a sense of privacy while retaining the store’s open atmosphere. On the pegboards brand content is mixed with large-scale graphics inspired by the store’s locality, ensuring the Garages feel relevant, approachable and fun.

This story was first published on Inside Retail Asia.

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