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Google opens YouTube store in London

Small screen stars have a new way to monetise their video content and connect with fans: a physical store. YouTube unveiled its first Creator Store as part of the YouTube Space at parent company Google’s London headquarters earlier this month.

The aim is to give high profile YouTube users a place to sell T-shirts, books, mugs and other merchandise to the public. It will also be used for book signings and product releases, according to Business Insider. All profits from the Creator Store, and an instore coffee shop and bar, will go to the video makers.

This is the first such store to be opened in a YouTube Space, which provides content creators with recording studios, editing booths and access to professional equipment and crews. There are now nine YouTube Spaces in major metropolitan cities helping YouTubers to improve the quality of their videos.

As Facebook and other platforms push into video, YouTube is looking for ways to keep users watching. Better quality videos is one solution.

The video sharing website hasn’t announced which users will be selling in the Creator Store, or whether it plans to open more Creator Stores in other locations.

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