Getprice appoints global search specialist

Mark Freidin

14th Apr 2011

Getprice appoints global search specialist Clicks2Customers 

Australia’s largest online price comparison site, Getprice, is looking to global paid search specialist, Clicks2Customers, to help drive relevant traffic to the website and boost its bottom line.

Clicks2Customers is aggressively expanding its footprint in the Australasian market, specifically the Retail market, adding Getprice to its current client base including Dick Smith, Deals Direct, the Warehouse Group and EziBuy.

Getprice provides a free online comparison shopping service, helping consumers make informed decisions about thousands of products.

“Getprice’s paid search campaigns are complex, with large keyword sets. We need a specialist to manage this for us to ensure our continued growth. We have worked with Clicks2Customers in the past and are familiar with their quantitative and algorithmic approach to search as well as their expertise in the retail sector,” explains Co-founder and Chief Executive Chris Hitchen.

“With 57 percent of online shoppers now visiting a comparison website before making a purchase decision, the business imperative to have consumers use your site as a shopping launch pad is clear,” says Hitchen.

Clicks2Customers Managing Director, Sam Shennan, explains: “Our business model is compelling for the Australian retail market. We don’t charge the typical management fees or a percentage of spend.  Instead, we offer a performance driven remuneration model, based on improvements to the existing campaign.”