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Fresh pet food subscription concept Lyka wins $30m investment

DTC pet wellness start-up, Lyka Pet Food, has raised $30 million in Series B funding. 

Led by Itai Tsidon – a lead investor in other startups such as Gcash,, and Forter – the funds will be used for research and development, consumer education, and building manufacturing and distribution capabilities.

Investors include Craig Blair, (founding chairman of Pet Circle) and Paul Wilson (founder and former CEO of Petbarn).

“Lyka’s purpose-driven and innovative ethos are more than just an interesting idea, thousands of real-life examples of positive impact from their customers is a testament to that!”

Established in 2018 by CEO Anna Podilsky (pictured above) and integrative veterinarian Dr Matthew Muir, Lyka aims to deliver freshly prepared, researched-backed, wholefood pet nutrition direct to consumers nationwide.

The startup said its unique algorithm offers customers the opportunity to tailor meal plans specific to their dog’s age, breed, weight, activity level and sensitivities, with the pre-portioned, ready-to-serve meals delivered directly to customers. 

Podolsky said she was thrilled with the substantial backing, noting the capital injection will shine a bright light on the pet-care sector.

“Here at Lyka, dogs are much more than family and deserve to eat like it. There’s a reason why we feel better on a fresh food diet and the same goes for dogs”, she added.

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