Forty per cent of Aussies now shop online marketplaces weekly
Nearly 40 per cent of Australian shoppers use online marketplaces for shopping weekly, and nearly 80 per cent say they visit physical stores less frequently.
Research from Manhattan Associates found that online marketplaces were investing heavily in local logistical infrastructure, such as Amazon’s $490 million investment in fulfilment centres across Sydney and Melbourne.
This comes as one in three Australians identifies ease of use and delivery speed as their main reasons to shop from marketplaces.
The research found 44 per cent would choose Amazon over Temu due to Amazon’s faster delivery.
“Speed and reliability are now as influential in the purchase decision as price,” said Raghav Sibal, VP Apac at Manhattan Associates.
“Two-thirds of consumers told us they’re satisfied with marketplace delivery times, which shows that fulfilment performance has become a critical driver of loyalty.
“Traditional retailers that can match that level of consistency will be in a strong position to compete.”
Two-thirds of shoppers said the returns process was crucial to their experience, however, over a third have encountered issues with product returns.
Nearly half of Australians believe that traditional retail stores supply better quality than online marketplaces, creating an opportunity for retailers to compete if they are able to match marketplace speeds and convenience.
“Unified supply chain technology allows retailers to bring together the best of both worlds – the immediacy and connection of in-store retail, with the speed and efficiency of digital commerce,” said Sibal.
“That’s where the future of retail competition lies, and it’s the space where Manhattan is enabling retailers to truly lead.”
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