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Marketing

Fast fashion retailer kicks off Snapchat competition

Fast fashion retailer Princess Polly has launched a competition to crown Australia’s most stylish festival-goer ahead of Splendour in the Grass.

The online-only retailer has challenged seven Instagram stars to don their ultimate festival outfit and battle it out for the title of Princess Polly’s official Qween of the Festival (QOTF).

Kicking off on Princess Polly’s Snapchat yesterday, the campaign will run for two weeks, with the first round of eliminations occurring on 10 July and the winner crowned on 14 July.

Followers can vote for their favourite contestant and shop each look on the Princess Polly website now. The retailer is offering a discount for every voter and a $1000 wardrobe for one lucky winner.

The contestants are Chloe Szep, Rahnee Bransby, Em Davies, Ainsley from Sticks & Stones, Hannah Perera, Jess Roche and Billie Edwards. A $500 donation will be made to the winner’s charity of choice.

Princess Polly’s QOTF Snapchat competition follows its successful The Patchelorette campaign last year, which garnered over 23,000 votes.

While Snapchat hasn’t had the same uptake as Facebook or Instagram in Australian retail, Princess Polly is comfortable being an early adopter of technology.

The e-commerce company was the first retailer to implement Afterpay and it recently launched virtual fitting room technology in an Australian-first.

Co-CEO Wez Bryett credits the company’s young, tech-savvy customers with its success.

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