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Farm2Market launches fresh food delivery service

A fresh grocery delivery service, Farm2Market, has launched in Australia, to support farmers in Queensland, New South Wales and Victoria.

Farm2Market founder Jordan Pearce said the service allows local farmers and food suppliers to sell online in a cheaper way.

There are now 40 local businesses onboard including Freeman’s Organic Farm in Currumbin Valley; Mirabrook Pork from Victoria; Australian Natural Food Co; Chasney Estate Olive Oil; Northern New South Wale’s Bio Organic Farm and Byron Bay Olive Company.

“It was the Australian dairy farm crisis a few years ago that was the major turning point for my family,” Pearce said.

“This struggle against the big supermarkets is what inspired the creation of Farm2Market, along with our passion for supplying Australian families with fresh organic products full of nutrients.”

Pearce said he designed the online platform to reach a large number of consumers.

Consumers can buy seasonal fruits and vegetables; dairy, nuts and poultry products and have them delivered straight to their door.

“Farm2Market is all about empowering small businesses, the local farmers and vendors, who are the backbone of our country and in need of our support. It is also ideal for time poor Australians who enjoy eating fresh organic produce and value living more sustainably and reducing their environmental waste,” Pearce said.

“Over 65% of Australian households are now purchasing some type of organic product or produce each year. We’re excited to provide Australians with a platform that encourages shopping local and organic. By shopping through Farm2Market customers will be helping their community thrive. Their neighbours and local economy will benefit from the support too.”

Farm2Market is available in the Gold Coast, Brisbane and the northern rivers area of New South Wales and will expand nationwide in 2020. The delivery fees start from A$10.

This story first appeared on sister site, Inside FMCG.

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