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eSold appoints first chairman

esoldGrowing online business esold.com.au has continued to prepare itself for a full-scale assault in the online space by appointing the former Chief Operating Officer of its biggest competitor as its first Chairman.

Mark Freidin spent nearly two years at CatchOfTheDay.com.au – a time which saw the online store secure $80 million in funding from investors.

The appointment of Mr Freidin as Chairman of the Board follows the appointment last month of highly credentialled retail executive Dr David Lowe as the company’s first Chief Executive.

” Mark has runs on the board in the e-retail space and we are all extremely excited that he has joined our team in this very important strategic role,” Dr Lowe said.

Since leaving CatchOfTheDay.com.au, Mr Freidin set up his own consultancy to advise businesses and individuals in the online retailing sector.

“I have admired what esold.com.au has been able to achieve in the past 18 months in growing its database and suppliers which in turn has seen it have some really great offerings,” Mr Freidin said.

esold.com.au offers a wide variety of goods from electrical, grocery, wine, white goods to hundreds of everyday household items.

Also under the esold umbrella is discounton.com.au, a site that offers more than 500 food, travel and pamper deals every day compared to the handful of its competitors.

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