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EBay releases top toy trends ahead of Christmas

EBay Australia has released its in-house experts’ list of top toy trends for Christmas 2018, with some items on the list having seen 600 per cent sales growth over the last few months.

“This year, we’ve seen a shift away from screens with kids being encouraged to play in new ways, often involving the rest of the family, and parents couldn’t be happier,” Julie Nestor, chief marketing officer of eBay Australia and New Zealand.

“What we really love seeing is the resurgence of some retro favourites – from Polly Pocket and Tamagotchi to Betty Spaghetty – allowing big kids to revisit their childhood.”

EBay is offering 20 per cent off select toys in its Christmas Frenzy sale, which kicked off on Thursday.

Here are eBay’s top trends for Christmas 2018:

  1. Interactive and furry friends: Interactive toys, such as Pomsies, Fingerlings Unicorn, Poopsie Slime Unicorn and FurReal Ricky, are expected to be popular this year, with sales of Pomsies alone soaring 600 per cent over the past three months.
  2. Unwrapping the fun: From the LOL Surprise! Bigger Surprise! range, which saw 48 per cent growth year-on-year, to Hatchimals Hatchibabies, toys with an element of surprise will prove appealing.
  3. Never bored: Board games that the whole family can get involved with are expected to be popular, with sales of traditional games up 147 per cent compared to 2015. EBay’s top picks are Monopoly Cheaters Edition and Chow Crown Game.
  4. Comeback kids: From Polly Pockets, to Tamagotchi and Betty Spaghetty, nostalgic retro toys are making a comeback. First launched in the 1980s, Polly Pocket has been rebooted this year, while the Super NES Classic feels just like the original 1990s console with Super Mario and Donkey Kong.
  5. From the big screen to the Christmas tree: Toys with a movie tie-in will be big this year, including the latest Transformers movie, Bumblebee and Harry Potter spin-off, Fantastic Beasts, which saw related items jump 1300 per cent during the month of August when filming began.
  6. Unplugged fun: Toys that encourage imagination and creativity, such as Lego and littleBits Avengers inventor kits, round out the list of trends.
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