eBay Innovation Lab launches
Over the next two days eBay will be measuring consumers’ reactions to cutting edge technology at the eBay Innovation Lab at Sydney’s Darling Harbour.
Wearing a headset participants’ reactions to new technology such as holograms, robots, virtual reality and 3D printing will be tracked via gaze monitoring, dwell time and mobile questionnaires.
The data will be analysed to predict rates of adoption across Australia, determining what will and won’t be welcomed into our homes in the future.
“eBay turned 20 this year, and we know better than most how quickly the pace of change and innovation is increasing,” said Steve Brennen, eBay senior director of marketing and retail innovation.
“When we started at eBay there was no such thing as a smart phone, but just last year more than $28 billion worth of goods were sold via mobile on eBay globally. Emerging technologies open us up to new worlds of inspiration and experience, and the eBay Innovation Lab is a great opportunity to experience the future first hand.
“We know that you need to actually experience technology to understand what its impact on your life could be. The Fitbit was one of the top selling gifts on eBay last Christmas, but if you’d asked people 12 months before if they wanted to count their steps – they’d have said ‘no way!”
The data collected from the eBay Innovation Lab will be analysed by futurist Chris Riddell.
“We will be measuring what people think and feel around the technology earmarked to enter Australians’ lives in the coming years in order to provide insights and analysis into what Australians can really expect from the future,” Riddell said.
“Australia’s appetite for technology is insatiable, and we expect the results from the Innovation Lab to confirm that our love affair with the cutting edge is far from over.”
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