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E-commerce

eBay anticipates biggest shopping day of the year

eBay Australia is forecasting Monday, 12 December, to set new records for online and mobile shopping across the country, with 7 million people expected to visit the site on this day.

The online marketplace predicts 1.7 million users will visit the site through mobile devices, representing an 11 per cent increase in mobile traffic compared to 2015, when mobile officially overtook desktop activity for the first time.

eBay’s busiest day for online and mobile shopping comes a full week later than in previous years, with the surge of visitors and sales on 12 December expected to cap off a bumper trading week.

The marketplace attributes this to the maturity of click and collect services, which have shortened the delivery window ahead of Christmas.

“This year, there will be over 4 million products available for pick up from our retail partners like Target and The Good Guys as well as from thousands of Woolworths supermarkets. We predict the number of gifts being picked up in this way to be nearly 51 per cent higher than last year as Australians take advantage of the convenience being offered this Christmas,” eBay’s senior director of marketing and retail innovation, Steve Brennen, said.

“This appears to be a real tipping point in the way Australian’s shop in the lead up to Christmas.”

Purchasing on 12 December is expected to peak between 2000 and 2100 for desktop users and between 2100 and 2200 for mobile visitors. Ninety-two per cent of the items purchased will be new, with health and beauty products, jewellery, toys and pet products among the top categories.

Across the entire site, there will be 113 million live listings, 64 per cent more than in 2015.

The online marketplace is forecasting the top-spending suburbs to be Werribee VIC, Toowoomba QLD, Truganina VIC, Liverpool NSW, Campbelltown NSW and Mackay QLD.

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