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DigiDirect launches online marketplace for third-party sellers

Electronics retailer DigiDirect has opened its platform to third-party sellers with the launch of DigiMarket, providing a broader range of products to consumers.

“The launch of our online marketplace marks a milestone in DigiDirect’s journey, enhancing depth across current categories by thousands of products while staying rooted in our consumer electronics focus,” said DigiDirect GM Haig Kayserian.

“This expansion complements our greater online and bricks-and-mortar strategy across Australia, creating greater choices for our customers, with an experience that is carefully curated to always prioritise quality meeting convenience at every click.”

DigiMarket division manager Luke Goldsworthy noted that the company implements quality control measures by selecting its sellers carefully.

“To maintain the absolute trust of our customers, we have been very selective in the sellers and products we have onboarded, to ensure our service levels are maintained and we continue to provide a range of products that fit our consumers’ broader expectations when shopping at digiDirect,” said Goldsworthy.

DigiMarket is currently working on onboarding dozens of sellers who have signed up to list their items on the platform. The online marketplace can be accessed at

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