Desigual expanding presence in India through marketplace partnership
Spanish fashion label Desigual designs will launch on Indian lifestyle platform Tata Cliq Luxury, in an effort to strengthen its presence in the country.
The partnership follows the launch of its two concept stores last year, which have received positive response despite the Covid-19 pandemic.
“The collaboration envisions bringing together Tata Cliq Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer,” said Adeeb Ahamed, MD at Tablez Group.
“With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience,” said Gitanjali Saxena, business head at Tata Cliq Luxury.
Entering India in 2019 via e-commerce channel Myntra, Desigual opened its first concept store and an exclusive outlet in DLF Avenue Mall last August and October respectively.
The brand initially entered into the country under retail group Tablez.