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Decjuba launching kids’ range online in New Zealand

Fashion retailer Decjuba is launching its children’s apparel range online in New Zealand on August 28, after what it says has been a successful first year of trading in Australia.

The retailer has opened 10 Decjuba Kids bricks-and-mortar stores in Australia over the past 12 months, offering a range of trend-based fashion for girls aged 8 to 16 years old both in-store and online in a bid to expand its customer base.

The children’s range will soon also be available to New Zealand consumers online at local prices and with standard delivery times.

Decjuba has a physical presence in New Zealand with 18 bricks-and-mortar stores.

“The wait is finally over… Decjuba Kids is coming to New Zealand online !!” Decjuba CEO Tania Austin said in a statement about the launch.

“It’s now going to be easier than ever for our customers to shop the pieces they know and love!”

According to the retailer, the launch of Decjuba Kids online in New Zealand comes in response to strong customer demand.

Retailers look to kids for growth

The move comes on the heels of online fashion giant The Iconic’s recent move into children’s apparel earlier this month.

The Iconic’s offering includes over 70 local and international kidswear brands for baby (0-2), kids (2-7) and teens (8-14), and features boys, girls and unisex clothing, shoes and accessories.

Some of the featured brands include Cotton On Kids, Bardot Junior, Gap, Adidas, Rock Your Baby, Huxbaby, Purebaby and J.Crew’s Crewcuts.

The Iconic CEO Patrick Schmidt said he expects parents to respond to the company’s convenient delivery options.

“Our customers lead incredibly busy lives and shopping for kidswear in-store on a Saturday is undoubtedly the last thing they want to do with their free time,” he said.

“With orders delivered in as little as three hours in Sydney and next day for most other parts of Australia, The Iconic Kids is just another way we’re living up to our promise of creating the most seamless and inspiring shopping experience for our customers.”


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