Cue, Veronika Maine bring online payment app in store

Internet Retailing

18th Aug 2016

Afterpay, the Aussie payments company that offers a “buy now, pay later” service, has launched a new in-store app. Fashion brands Cue and Veronika Maine are the first retailers to make the app available to customers in physical stores.

The app allows shoppers to select the amount they wish to spend, provide their payment details and receive an approval code to present at the register. Customers can buy in-store instantly, putting down a quarter of the cost and paying over four equal fortnightly instalments.

Retailers are increasingly looking for ways to combine the physical shopping experience with digital convenience, a trend that inspired Afterpay to develop the in-store app.

“The focus and future of bricks-and-mortar stores lies in enhanced offerings, which rely heavily on technology. Sophisticated digital and interactive experiences will become more commonplace and Afterpay is steering in this direction with our in-store solution,” Nick Molnar, managing director at Afterpay, said.

After giving its online customers the option to pay with Afterpay last year, Retailer Cue Clothing Co. wanted to extend the same choice to in-store shoppers.

“A culture of innovation is as the heart of everything we do at Cue, including our e-commerce experience and the foundation for how we interact with customers and the solutions we offer. Having seen what Afterpay has done for us online, we are excited to launch the platform in-store and offer our customers more choice, flexibility and benefits,” said Shane Lenton, chief information officer at Cue Clothing Co.