Coty to launch Kylie Skin in Australia
Global beauty giant Coty has launched Kylie Jenner’s Kylie Skin’s online platform in Australia.
Australian consumers can now have access to Kylie Skin’s skincare products without additional customs fees and duties. The direct-to-consumer brand’s initial product line up in Australia includes the Vanilla Milk Toner, Coconut Body Scrub, Walnut Face Scrub, Hydrating Face Mask, Vitamin C Serum and Eye Cream.
“We continue to see collections sell-out quickly; for example, the recent Lip Balm Set launched on her birthday in August sold out in 18 minutes,” said Simona Cattaneo, president luxury brands at Coty.
“The launch of the Kylie Skin international websites also reinforces Coty’s strategic commitment to strengthening the direct-to-consumer business model.”
Besides Australia, the brand has launched its website in the UK, France and Germany.
“I always wanted to bring my skincare line to more consumers around the world and this will allow for an easier shopping experience and faster delivery,” said Kylie Jenner.
“I’m looking forward to engaging with more customers in the UK, France, Germany, and Australia, to hear what their favorite products are and how they incorporate them into their routines.”