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Logistics & Fulfilment

Cotton On to grow e-commerce with new distribution centre

The Cotton On Group is partnering with the Victorian Government to build a $40 million world-class distribution centre at Avalon Airport, Geelong.

The deal will see the fashion chain become the anchor tenant in a new 40-hectare industrial precinct, with the new centre to be purpose-built as a hub for stock distribution to their network of seven brands in over 778 stores within Australia.

Cotton On said the new centre will help support their growing e-commerce channel, which is now the fastest growing part of its business.

The size of the centre and technologies utilised will help increase efficiencies, and allow daily stock replenishment orders to be processed faster in meeting growing demand from customers.

With one of the fastest supply chains in the world, the existing Victorian distribution centre at Lara processes 130,000 products per day, while the new 35,000 square metre facility will be able to process 300,000 products per day.

“We are incredibly proud of our Geelong heritage and the contribution we have been able to make to the Geelong community over the last 25 years,” said Michael Hardwick, Cotton On Group chief financial officer. “We are thrilled to be part of the development of the new industrial precinct at Avalon Airport.”

The project is expected to be completed by mid-2018.

This story first appeared on sister site Inside Retail Australia.

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