Confirmed: Seduce placed into liquidation

Heather McIlvaine

6th Oct 2016

Australian women’s fashion retailer Seduce has been placed into liquidation, according to a spokesperson at Deloitte. Liquidators at the professional services firm have already begun the process of realising assets for the benefit of creditors.

Seduce closed its bricks and mortar stores in Australia after entering voluntary administration in mid-August. But e-commerce operations appeared to continue, with the 25-year-old Sydney-based retailer advertising price reductions of 50 per cent on its Facebook page as late as October 6.

Deloitte has confirmed that a meeting of creditors on September 14 voted to place Seduce Pty Ltd into liquidation, and a second meeting on September 26 agreed to do the same for parent company Seduce Group Australia Pty Ltd.

The liquidators are continuing their investigations into the companies and will report to creditors at the appropriate time. Internet Retailing has submitted a number of questions to Deloitte and will update this post as more information becomes available.

UPDATE: 7/10 – 14:45

Liquidators have advised that Seduce is unable to accept any returns or offer refunds. Any affected customers may be considered unsecured creditors of the company.