Click Frenzy brings Cyber Monday to Australia

The first real sale that stops the nation will launch on Tuesday, November 20, 2012, two weeks after the world famous Melbourne Cup race that stops the nation.

Click Frenzy is inspired by the phenomenally successful Cyber Monday in the US which was launched in 2006 by the e-commerce industry as a way for online retailers to capitalise on the Thanksgiving Holiday ‘Black Friday’ phenomenon. Black Friday (following the Thanksgiving Day feast on the last Thursday in November) is the biggest retail sales day on the US calendar. Now, Cyber Monday (following that weekend) is the biggest online sales event in the US, growing explosively every year.

“With online shopping surging, this will be the biggest digital sales event Australia has ever seen, by a factor of 10 at least,” says Grant Arnott, director of Power Retail and co-founder of Click Frenzy.

“We’ve already been fielding a huge amount of interest from retailers in the idea. You only need to look at the staggering statistics from Cyber Monday to understand the potential of Click Frenzy. Shoppers are definitely ready, and this will be a massive kickstart to the Christmas shopping period for retailers.”

Click Frenzy centralises the very best online deals at clickfrenzy.com.au for one frenzied 24 hour period. Customers can search for deals across a userfriendly online marketplace built to withstand a large amount of traffic.

Search by category, brand, product name, item or just browse the unbelievable range of deals to be had.

“To anyone who doubts online retail, this will prove beyond a shadow of a doubt the power of the internet to move shoppers,” says Mr Arnott. “We?re expecting a record volume of online transactions in a single day, and we will have some amazing statistics to show after the frenzy ends. There’s no percentage taken from retailers’ sales

– we want to make this as affordable as possible to maximise participation and profits for the retail community.

“What we’re really excited about is kicking off at 7pm to capitalise on the new wave of couch commerce – the ‘lean-back shopper’ armed with an iPad browsing and buying while the TV’s on.”Australian shoppers are definitely ready for an iconic online retail sales event, and if the phenomenal success of Cyber Monday is any guide, Click Frenzy will be a spectacular milestone in Australia’s short but dynamic online retail history.