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Marketing

Catch opening Chadstone concept store

Catch Group will launch a physical pop-up concept store at Chadstone Shopping Centre in “late September”, teasing a unique shopping experience coupled with a curated range of deals.

The concept store will feature a daily rotation of leading brands, and will be keeping in line with Catch’s premise of ‘screaming good deals’.

The store will be focused on customer experience, according to CEO Nati Harpaz.

“The shop is built for a digital future. We’ve worked with Australia’s leading retail designers to ensure our offline offering is as innovative and exciting as our online one,” said Harpaz.

“That will be reflected in every inch of the shop’s layout, the daily line-up of Catch bargains and its energetic atmosphere.

“The store gives us an opportunity to get closer to our fans and customers and to showcase the best of Catch in a physical environment.”

The store will launch in time for Father’s Day, with the available stock matching the theme, offering sports, tech, fashion, homeware and more.

The pop-up will continue trading over Christmas at Chadstone.

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