E-commerce
Boxing Day online shopping trends revealed
Ecommerce platform Shopify has revealed insights into the trends in the upcoming Boxing Day, including popular product categories and emerging consumer preferences.
Apparel dominated online sales, with the best-selling items including shorts (first), followed by skincare staples like lotions (second) and moisturisers (third), nail polishes (fourth) and cosmetics like eye and face makeup (fifth, sixth).
Other products included in the top 10 are boxer briefs (seventh), swimming trunks (eighth), temporary tattoos (ninth), and sunscreen (10th), suggesting a trend towards the summer season.
Shopify’s Boxing Day sales forecast is based on the sales volume per category in December last year.
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