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Booktopia restructures marketing team to reach broadening audience

Online book business Booktopia has expanded and restructured its marketing team in an effort to better support its multiple business units and brands, as the book retailer looks to acquire new businesses moving forward.

In the last few years, Booktopia has picked up academic and tertiary book business The Co-op to expand into the education space, while also launching its distribution and publishing arms, Booktopia Publisher Services and Booktopia Publishing, respectively.

With this change to its marketing team, the business hopes to better reach its now-varying customer types.

“It creates a stronger foundation to stay relevant to our broadening customer mix and supports the diverse and growing business units within Booktopia Group,” said CMO Steffen Daleng.

“At its core, it puts our incredibly talented people into the right positions with the right mandates to continue [our] growth trajectory.”

Moving forward, the business’ marketing team will be organised in to a number of separate streams: Partnerships, led by Trish Whitton; Trade Marketing, led by Thomas Ott; Campaigns, led by Samantha Joice; Performance Marketing, led by Jeremy Ducker; Brand and Communication, led by Mark Harding; and Creative, which the business will be hiring for.

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