The Blue Space expands to kitchens with new service offering

Heather McIlvaine

28th Nov 2017

Online retailer, The Blue Space, has expanded beyond bathrooms and laundries to the heart of the home.

The Blue Space now offers everything customers need to complete a home renovation, from bathtubs, sinks and tiles, to kitchen benchtops, cabinets, taps and more.

“We could see customers loved the simplicity and ease of the bathroom packages – our whole process is about making renovations as simple, easy and rewarding as possible – so we’ve launched kitchens as well,” said Josh Mammoliti, managing director of The Blue Space.

Alongside its new kitchen range, The Blue Space has launched a service concept called DIT, which provides home renovators with one-on-one design advice, without the cost or commitment of working with an interior designer.

“Initially we had planned to launch a DIY design process, however have found with feedback and our experience with customers that a professional design service is needed to get the design right and to explain the many components required to complete your kitchen,” Mammoliti said.

“We call our process DIT [Do-It-Together], where our customers can measure their kitchen space themselves – super easy – and provide photos of their space and design inspiration for our online team to create the kitchen using our 3D software.

“We can then work with the customer to finalise their kitchen design and then they let us take care of the build and the delivery.

“This is a bit different to current models that require an in-home visit or store visit to complete the design, so it is perfect for people that want to get involved in the process, want to do it in their own time or are looking to save money,” he said.

The Blue Space has long had a sharp focus on helping customers make informed decisions before purchasing.

Last November, it launched software that lets customers design a 3D model of their space and drag-and-drop different products into the model.

Customers can experience the space for themselves using virtual reality at The Blue Space showroom, or at home, if they have the necessary equipment.

The Blue Space also differentiates by stocking high-end brands, such as Caroma, Dorf, Fisher & Paykel and Caeserstone, and a better delivery experience than many of its flat pack competitors.

The business has partnered with a specialist freight company that uses custom pallets and packing techniques plus a two-person hand unloading service to ensure its kitchens are delivered efficiently and safely.