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Baby Bunting selects new platform for digital transformation

Specialty baby goods retailer, Baby Bunting, has selected a new e-commerce platform, as it revs up its digital transformation strategy.

The retailer has seen significant growth online off the back of investments in mobile, customer relationship management and engagement technologies, and it is now looking to target long-term customer engagement through the Sitecore commerce platform.

Baby Bunting CEO and managing director, Matt Spencer, called the replatforming a “strategically critical project” project.

“It is intended to provide us with a step change in our channel, delivering greater sales and more content to a highly engaged customer base,” he said.

Sitecore’s platform, which combines commerce and content management capabilities with built-in analytics, is well-aligned to Baby Bunting’s strategy to deliver engaging content and experiences to customers across channels.

Spencer said the platform will help Baby Bunting to drive a truly engaging customer experience and provide customers with improved service, expert advice, great quality and value.

Baby Bunting’s head of digital and IT, Cameron Rosel, added that the new platform will be integrated into the retailer’s CRM program, Microsoft Dynamics, which will ensure it is able to deliver “the right offer to the right person on the right device at the right time”.

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