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E-commerce

Australian footwear brand steps into e-commerce

Australian footwear brand, Sol Sana, has launched an e-commerce store, www.solsana.com.au, selling its full range direct to customers.

Founded in 2010, Sol Sana is stocked in international retail giants Nordstrom, Shopbop, Revolve, Urban Outfitters and locally in Tuchuzy, Topshop and The Iconic.

“The expansion into an e-commerce store will enable our customer to see the full Sol Sana seasonal collections in one place, as well as reach consumers who may not be serviced by a retail store particularly in regional Australia,” said CEO Michael Shandler.

“It also gives the brand an opportunity to connect directly with it’s customers, which will be beneficial from a business perspective and contribute to the direction and growth of Sol Sana.

The brand also plans to launch a fully operational e-commerce store in both North America and Europe.

The online store features interactive lookbooks, free shipping on orders over $150, a customer support centre, hassle free returns and the option to receive updates and exclusive offers when signing up to the Sol Sana newsletter.

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