Aussie swimwear brand dives into global e-commerce
Australian swimwear brand Seafolly has unveiled a new global e-commerce platform, as it ramps up its international growth strategy.
Founded in 1975 and with flagship stores across Australia, the US and Singapore, Seafolly is now looking to expand its reach through a revamped e-commerce site.
Constructed in partnership with Tryzens, the site delivers a range of new capabilities and is responsive across laptops, tablets and mobile. Seafolly has also established a single view of the its inventory and customers to ensure a richer and more flexible shopping experience.
“In launching our new site, we needed to ensure that the platform could address our core goals of a rich and engaging experience no matter where and how our customers shopped, enabling international expansion in the process,” Paul Kotrba, CEO at Seafolly, said.
“We are already seeing much greater levels of new traffic visiting the store and we look forward to driving engagement with these new customers as well as building the loyalty with those who have shopped with us regularly before.”
The platform delivers a range of new capabilities that support how customers shop online today, including being responsive across laptops, tablets and mobile.
Seafolly has also established a single view of the customer and its stock to ensure a richer and more flexible shopping experience.
Tryzens Group CEO Andy Burton said the platform was designed to evolve and scale to match Seafolly’s global aspirations.
“Being Australia’s largest swimwear brand, and recognised around the world, Seafolly was determined to provide customers with the highest standard of an e-commerce experience, one that is intuitive, informative and engaging. We are delighted to be able to work with such a passionate team as their trusted partner and to help enable them to drive online growth and international expansion.”