Archie Rose scales up corporate gifting through online personalisation

Robert Stockdill

31st Oct 2025

Sydney distillery Archie Rose is expanding its digital footprint with the launch of a corporate gifting platform, reflecting the growing demand for personalised, design-led gifts that can be ordered entirely online.

Known for its locally crafted whisky, gin and vodka, Archie Rose has built its brand around customisation. Since its launch in 2014, the company has offered tailored bottles to consumers through its Tailored Spirits range, now a decade old. The new corporate gifting site takes that concept fully digital, enabling businesses to create and order branded bottles in just a few clicks.

Rachel Stone, Archie Rose’s GM of direct-to-consumer retail, says the shift online was driven by customer behaviour.

“Corporate clients were looking for a faster, easier way to order custom gifts without losing the personal touch,” she says. “Digitising the process allows them to design, brand and purchase online in minutes, with the same level of craftsmanship Archie Rose is known for.”

Through the new platform, businesses can upload logos, select label designs and even personalise bottles with staff names or messages. Minimum orders start at 24 bottles, though one-off personalised orders remain available.

While corporate gifting traditionally spikes around Christmas, Archie Rose reports steady year-round demand linked to events, staff milestones and product launches. The platform has also drawn repeat orders from clients using personalised bottles as ongoing brand assets rather than seasonal gestures.

“The convenience of online ordering has opened the door to more frequent, smaller orders,” says Stone. “We’ve seen companies incorporate personalised spirits into everything from client onboarding to internal recognition programs.”