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Aprimo launches integrated mobile

Aprimo launches integrated mobile capabilities for digital marketers


Aprimo®, a global leader in cloud-based integrated marketing software, has announced a new Mobile Marketing module for Aprimo Marketing Studio® On Demand (AMS On Demand) that adds integrated text messaging (SMS) capabilities to its campaign management offering.


With the new Mobile Marketing solution, customers can launch SMS campaigns from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialogue and campaign management functions used for other digital marketing channels such as e-mail and microsites.


Recent data from the International Telecommunications Union shows that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 trillion to 6.1 trillion. Close to 200,000 text messages are now sent every second.


Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.


Chief Marketing Officer of Aprimo, Lisa Arthur said, “Mobile has become an increasingly important channel for companies across all industries to reach their customers and prospects.”


“Managing everything, including email, social, SMS and offline, from a single platform ensures consistency, guarantees a better overall user experience and gives marketers concrete data that shows how new channels such as mobile are performing,” said Ms Arthur.


Aprimo’s SMS messaging capabilities are integrated within the familiar AMS On Demand platform, allowing for coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data.


Existing Aprimo customers can begin using the new SMS capabilities immediately. For more information about the AMS On Demand Mobile Marketing, please visit:


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