Anna Lee named The Iconic interim CEO

Joyce Abaño

9th Jul 2019

Global Fashion Group (GFG) has named chief operating officer Anna Lee as The Iconic’s interim CEO while chief executive Erica Berchtold is on maternity leave.

Company co-CEO Patrick Schmidt said Lee, who has been with GFG for five years, has done impressive work for The Iconic since she joined the company.

“Thanks Anna for five great years at Global Fashion Group,” Schmidt said on a social media post. “Your journey has been nothing but impressive.”

“Anna is the perfect example for what career potential at GFG looks like if you are hard-working and ready to leave your comfort zone.”

Lee joined the company in 2014 to help turn around a small finance team, according to Schmidt. In 2017 she was promoted to the COO position, in charge of a team of more than 400 people processing more than 10 million products a year.

Lee told Schmidt she was grateful for the trust, belief and support she has received from him through the years.

“What The Iconic is today is a reminder of what is possible when talented people come together and dream big (and we are far from waking up from that dream!).”

Berchtold said it would be wonderful to be able to enjoy parental leave knowing the organisation is in very capable hands.

The online marketplace The Iconic was recently recognised in the Marie Claire 2019 Glass Ceiling Awards, taking home the Majority Rules award for having a “business where women make up the majority on the board or leadership team”.

Six of The Iconic’s seven C-Suite executives are female, including Berchtold, who began her role in March, as well as Lee, who said the team is humbled and thrilled to be recognised.