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Amazon launches Etsy challenger

Online retail giant, Amazon, has opened a shop showcasing handmade goods sold directly by artisans.

Handmade at Amazon has launched as a challenger to New York City-based Etsy, an e-commerce website devoted to personally crafted and vintage items.

All items for sale on the site are described as “factory-free, handcrafted” across categories such as jewellery, home decor, artwork, stationery and party supplies, kitchen and dining, and furniture.

“We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily,” said Peter Faricy, VP for Amazon marketplace.

“Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazon offers customers more than 80,000 quality handcrafted items from around the world, and over 30 per cent can be personalised by artisans to delight customers.”

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