Amazon brings J.Crew into the fold

Dean Blake

6th Sep 2018

Customers in the US can now purchase items from J.Crew’s outlet range, Mercantile, on Amazon.

The range includes classic field jackets, denim and outerwear pieces and is the marketplace giant’s latest effort to boost its fashion offering.

“From seasonal trends to everyday essentials across known and emerging brands, we are delighted to offer our customers selection for all their wearing occasions,” Amazon Fashion vice president Michelle Rothman said.

“We are thrilled to partner with J.Crew, an iconic brand our customers love, to offer Mercantile and thereby make it even easier to access great styles and premium selection.”

J.Crew chief of emerging business Aaron Rose noted the partnership is an extension of the retailer’s mission to engage customers wherever they want to shop, and sees Amazon as the right partner for this mission.

“[Amazon’s] broad-reaching shopping destination supported by our shared interest in service and convenience will introduce the initial collection of colorful everyday basics and fashion to a new audience,” Rose said.

“We look forward to working together to expand the Mercantile Shop on Amazon and help our customers build their wardrobes.”

Amazon passes $1 trillion

The partnership was announced a day after Amazon broke a US$1 trillion market cap, though the company’s value has since dropped back to approximately US$973 billion.

The online marketplace became the second business in as many months to do so after Apple passed the US$1 trillion mark in early August, having grown over the past month US$1.1 trillion.

“To do it in a little over 24 years is extraordinary. That Amazon has achieved this demonstrates its dramatic advancement in both the retail and technology sectors, as well as the influence it now wields over large parts of the consumer landscape.”

Saunders notes that despite the company’s size and scale, there is still something young about Amazon, having yet to fully tap into many of its own categories, such as grocery and home furnishings, as well as many of the global marketplaces it now operates in – Australia being a prime example.