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Amazon about to launch discount section, targeting Temu, Shein shoppers plans to launch a section on its shopping site featuring cheap items that ship directly to overseas consumers from warehouses in China.

The new marketplace, described as Amazon’s most aggressive response to the growth of bargain sites like Temu and Shein, will offer low-cost items under $20 focusing on unbranded fashion, home goods and daily necessities, and the products will be delivered between 9 to 11 days to customers, the report said.

Amazon has not made any official move on this information yet, however, the e-commerce giant in a recent closed-door meeting told Chinese sellers it would start signing up merchants this summer and begin accepting inventory in the fall, according to the Information.

Sellers will send their products to Amazon’s warehouses in China, and Amazon will handle direct shipping to US customers. They can join the bargain site can determine their product selection and pricing, and can produce in small batches to test the demand for any new products they plan to launch, the report added. However, sellers will need to pay a commission to Amazon.

“We are always exploring new ways to work with our selling partners to delight our customers with more selection, lower prices, and greater convenience,” an Amazon spokesperson told Reuters when contacted for comment on the report.

It is not clear if these shipments will be made using a US trade provision that exempts individual packages worth less than $800 from US customs duties, Information reported.

E-commerce powerhouse Shein, which is trying to expand its market share before going public, and PDD Group-owned e-retailer Temu, depend on the expedited clearance process, which is available for direct-to-consumer shipments valued at $800 or less.

  • Additional reporting by Juby Babu in Mexico City of Reuters.
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